Activewear label TechnoSport has announced its debut on M-Now, the rapid-delivery service operated by fashion, beauty, and lifestyle platform Myntra. The service currently offers deliveries within 30 minutes across Bengaluru, with expansion to Mumbai, Delhi, Kolkata, Hyderabad, and Pune planned in the coming months.
The launch forms part of TechnoSport’s broader category expansion efforts as it seeks to strengthen its presence in India’s growing activewear market. The brand’s range on M-Now includes more than ten styles.
According to the company, the association with M-Now will enable faster product availability, improved customer access, and increased visibility in major urban centres. The rollout also aligns with TechnoSport’s wider omni-channel strategy, which is expected to include its own online platform at a later stage. The company stated that it has seen about 60% volume growth on quick-commerce platforms over the past six months, and anticipates this segment will contribute roughly 15% of overall revenue in the coming years.
Commenting on the development, TechnoSport CEO Puspen Maity said the partnership with M-Now represents a step towards expanding the brand’s urban reach and responding to the growing consumer preference for quick-delivery options in the activewear category.
