Triumph International, one of the leading German intimate apparel brands, aims to have 20 stores in India by mid-2023.
In addition to the existing 3 exclusive retail stores in the country, the brand aims to have 15 Triumph and 5 sloggi stores in the country by mid-2023.
The brand entered India in March 2002 and has a strong presence across all sales channels. It is currently present in more than 200 counters across India– including leading large format stores, over 850 MBO stores and multiple e-commerce portals.
It recently launched a new retail store in Mumbai. On this occasion, Santhosh Sivaramakrishnan, Commercial Director, India & Sri Lanka, Triumph International said, “Our larger vision is to build a community of confident women not only to prove our mettle as global market leaders, but also as a brand that believes in their potential to become stronger every day. By further expanding our operations, we aim to explore the substantial potential of this market segment in India. While we are riding the e-commerce boom, Triumph has also built a steady chain of exclusive retail stores which ties-in with our position to strengthen our omni channel presence in the country.”
Shweta Verma, Head of Product and Marketing, India & Sri Lanka, Triumph International said, “Our revolutionary Fit Smart bra, with 4D technology, boasts of an intelligent support system that moulds to women’s unique shape and delivers best-in-class support and looks beautiful.”
It’s worth stating here that many retailers and brands are increasing their store count,with Cantabil and Shopper Stop also recently making such announcements.
Also Read: Cantabil Retail opens 8 new stores
Also Read: Shoppers Stop (India) opens 5 new stores
