Vfashiontech acquires multiple brands to boost luxury presence

Vfashiontech, the tech-driven platform that provides business solutions to retailers and entrepreneurs in the apparel industry, has acquired multiple brands for presenting diversified products to boost luxury presence. Hannmar -a sustainable street fashion clothing brand; Zigzag Patterns – a tech-driven, cutting-edge apparel design and analytics company that provides powerful, versatile designs and collects consumer insights; 2peace – silk-based innerwear and lingerie are the three brands working under the umbrella of Vfashiontech platform.

Vishnuraj, Founder and CEO, Vfashiontech said, “We are planning to expand this tech-enabled smart SaaS platform using artificial intelligence, machine learning, metaverse and leveraging Open Network for Digital Commerce (ONDC) with Analytics for helping fashion industry and start-ups embrace digital channels of sales and development while establishing new brands.”

“It is a decision from all the three brands to come together to strengthen the smart platform and democratise fashion through concerted efforts and services in logo creation and other brand imagery, market research and positioning, campaign management, logistical supports, packaging of goods boosting each brand’s identity and sales,” he added.

Vfashiontech assists roughly 5 lakh weavers in India in accessing a digital designing and sales platform in addition to strengthening the international brand visibility of many Indian artists through these strategic brand alliances.

“Our brands have unique and multiple identities. While one represents a luxury brand in men’s wear, the other is luxury lingeriewear. Zigzag Patterns is focused on the design and bespoke development of boutique ethnic silkwear for customers on international choreography troops or making customised products for destination weddings. All these products need curated marketing channels and different appeal to respective customers, Vfashiontech helps the brands achieve this dream through the smart platform. We hope to make fashion accessible and of quality for every stratum of our customers,” Vishnuraj added.