W, a leading women’s apparel brand in India, is foraying into new territories by tapping into the footwear segment.
The footwear market, which is largely untapped for branded ethnic footwear, will now have an exclusive range of fashionable ‘Footapparel’ from W.
An amalgamation of classic western designs with the traditional patterns and aesthetic of India, the collection is expected to quickly become a staple in the wardrobes of all the patrons of the brand.
Made for the modern Indian women, the new range does not compromise on comfort while providing the styles and trends customers deserve.
The collection features a number of traditional techniques like Hand Embroidery, Braiding, Hand Weaving, Pleating, Laser Cut Work, Quilting, Raffia Weaving and more.
Speaking on the launch of this category, Anant Daga, Managing Director, TCNS Clothing Co. Ltd. said, “At W, we have always strived to give the modern Indian woman a complete wardrobe solution. True to our brand promise, we are launching Footapparel which is an amalgamation of fashion and functionality. Looking at the footwear options available to our customers, we believe finding that one perfect pair which coordinates best, is fashion forward yet keeps you comfortable throughout the day is a real challenge. This is the space we are addressing with our range of fusion footwear which is both fashionable and comfortable.”
The brand plans to initially retail the Footapparel across more than 80 stores as well as on the website. The collection offers different types of heels and flats, including Classic Heels, Fantasy Heels and Braided Kolhapuri.