Outdoor clothing, accessories, and equipment brand Wildcraft has opened a new, exclusive store at Thiruvananthapuram’s Lulu Mall. Situated on the mall’s ground level, the store offers merchandise for kids, adults, and both genders.
“Wildcraft w open at Lulu Mall Thiruvananthapuram,” announced the shopping centre on Facebook. “Adventure seekers, rejoice! Wildcraft, India’s leading outdoor gear brand, has arrived at Lulu Mall Thiruvananthapuram… perfect for travellers and outdoor enthusiasts alike.”
Inside the store, customers can peruse merchandise such as hiking and walking-specific all-terrain footwear, ergonomic backpacks, camping supplies, and further travel equipment. The store also carries a large selection of clothing, such as button-down shirts, practical pants and graphic T-shirts.
In addition to keeping up its physical presence expansion throughout India, Wildcraft is concentrating on growing its e-commerce business. The company declared at the end of June that it has teamed up with Zepto and Swiggy Instamart to provide fast commerce choices for a selection of its products.
Bharat Tex Special Report 2026 
