Mustard Fashion, which has made a name for itself in women’s apparels in last decade, aims to open 100 stores across India in 3 years.
Since its debut in 2004, Mustard has been offering affordable clothes for women be it casualwear, ethnicwear, officewear, partywear or outerwear – and it is for women with both regular and plus sizes.
Currently, the brand has 33 exclusive stores in as many as 15 cities all over India with 8 in New Delhi alone and the overall numbers are expected to reach 100 in 3 years.
Clean stores and ease to browse the products have made the brand popular among women. The shoppers can browse the products online easily, get the touch and feel of the merchandise in the store and then order at convenience online or offline.
Besides, the stores also comprise some of the most modern ethnic fashion and lifestyle products.
Each of its stores distinctly focuses on designs that celebrate womanhood and are urbane, feminine and sophisticated. The new stores are expected to be as modern and trendy as the existing stores.
