Reliance Retail’s fashion and lifestyle chain, Yousta, has marked its brick-and-mortar launch in Punjab with the opening of its first store in Zirakpur. The brand is also preparing for its first offline launch in Bengaluru.
“Zirakpur, it’s time to upgrade your wardrobe!” declared Yousta on Facebook. “Explore the latest trends and snag the hottest styles at our new store, marking our debut in Punjab.”
Located on the Chandigarh Ambala Highway, the new store targets Gen Z shoppers with a focus on value-oriented shopping. To celebrate the occasion, the store offered free merchandise to its first 200 customers.
Yousta, aiming to grow its physical presence across India, will soon launch its first offline store in Bengaluru, situated on Main Road in Yelahanka Satellite Town. “Get ready for a fashion revolution—our Bengaluru store launch is near!” the brand posted on Facebook. “We’re excited to open our doors in Namma Bengaluru. See you there!”
Launched by Reliance Retail to meet the rising demand for affordable branded fashion among Indian youth, Yousta—short for ‘you absolute star’—also offers online shopping. Recent openings include stores in Gurugram’s Ambience Mall and Lucknow.
