Gurgaon-based e-commerce platform, Zulu Club recently raised a pre-seed funding of US $ 250,000 from the early-stage VC (Venture Capital) firm, TDV Partners. With this funding received, Zulu Club will aim at expanding its market reach to the neighbouring areas like Delhi NCR and enhance its Try-at-Home flows and personalisation features.
Apart from increasing its reach and improving upon its flows, the funding will also help the platform to strengthen relations with mall retailers and offline stores and simultaneously strategically invest in the customer engagements and operations.
As such Zulu Club relies more on a tactile shopping experience rather than on high return rates of the traditional fashion e-commerce platforms. Their model enables them to cross-sell and up-sell, which in turn helps them level up their average order value (AOV). With this platform, the customers can order Try-at-Home kits before purchasing the product.
Adarsh Bhatia, Founder of Zulu Club explained that Zulu Club was introduced to bring trust and experience into shopping particularly for millennials and new-age shoppers, who are more inclined towards personalisation and convenience.
Other than their Try-at-Home kits, the hyperlocal fashion platform enables its users to place an order post its trial or during a call, book live assistance for product exploration, and shop from nearby malls through Zulu’s app. The customers also get a 100-minute delivery via Zulu’s network.
Speaking about funding Zulu Club, General Partner at TDV Partners, Ujwal Sutaria said that they are excited to support a team that’s looking at redefining the fashion e-commerce platform with grassroots execution.
