The Delhi edition of the YARNEX exhibition, which was held on 17 July, saw many influential participants.
LIVA partook in the event, to encourage and assist brand associates who displayed items made with LIVA fabrics. The event saw LIVA focussing on knits and woven fabrics as well as stoles.
LIVA is a high-quality fabric from Aditya Birla Group. In contrast to fabrics that are bulky or synthetic, LIVA is a smooth and flowy fabric which falls and drapes effectively.
The revolutionary, naturally sourced fibre made into fabric in a pure or blended form, modifies the garment. The consumers can feel good about the fabric as it is eco-friendly, besides offering ease and comfort.
Delivered through certified value chains, the collection has been meticulously designed to serve the needs of western and ethnic womenswear.
Birla Cellulose embodies the Pulp and Fiber business of Aditya Birla Group. It is among the first of India’s Viscose Staple Fiber (VSF) producers. Birla Cellulose Fibers are of 100 per cent natural origin, highly absorptive, have an especially good feel and are completely biodegradable.
As an extremely versatile and easily mergeable fibre, VSF is extensively used in apparels, home textiles, dress materials, knittedwear and non-woven applications. Birla Cellulose dominates a major world market share in the man-made cellulose fibre realm.
