
With a mission to satisfy customers large and small through quality of product supported by excellence in service, Madeira, the leading supplier of embroidery threads and accessories, illustrated at Texprocess some of the most creative embroidered designs, besides wide range of threads, stabilizers and accessories making visitors aware of its extensive technical expertise.
In fact processing instructions for embroidery threads on a wide range of fabrics, including high-tech materials, are well received by decision-makers in the industry, who often lack specialist knowledge. They outsource production and leave decisions to the manufacturers. More often than not, this choice impairs the quality of the clothing. Many brands have become aware of this problem and are looking for experienced international partners, such as Madeira, to add quality, innovation and diversification to their products. “The additional benefits created through these synergies breathe a new life into the industry and help every member of the textile chain to decisively improve the quality of their products,” says Reiner Knochel, from Madeira’s Product Marketing Department.
The venue proved to be more of an international meeting place for the company as a whole host of embroidery machine manufacturers displayed their latest products. In addition to the standard thickness of size 40 in polyester and viscose, also noticed were special effect threads with various thicknesses.