Though the textile industry is one of the largest employment generators in India, but there are not many who venture into it as a chosen path of future career development. And even at a time when businesses seem to be expanding and many stalwarts are looking to give way to the second or third generation, the young inheritors prefer to choose their own business path which is far from textiles. In times such as these, it’s encouraging to see the young blood at Mercury Fabrics – Rahul and Pranav Sachdeva taking keen interest in the company and working towards taking it to a higher pedestal.
Bringing a new twist to Mercury, the brothers are leaving no stone unturned in building the image of the company. “Firstly we are trying to increase our capacities to capture the market that has been created due to China’s reducing capacities. We are also adding wide range of value-added products, while directly working with end-users or the buyers. When buyers think about India they only associate it with cotton but this is changing as now we at Mercury are focusing on synthetics and fibres such as viscose and blends,” informs Rahul. By making their presence felt across various fairs and exhibitions as well as Mill Weeks, Mercury Fabrics apart from offering quality products is now concentrating on visibility.
In order to garner consumer’s attention, the company has also revamped its website, providing brochures and other communication products to create an engagement platform that delivers a consistent message in line to Mercury’s vision and mission. “Mercury, since its inception, has been leveraging superlative products. For years the top 10 exporters of the country have been buying from us. Once you go through the new website you will understand our commitment levels and what Mercury stands for,” reveals Pranav. Apart from this, the company has developed more touchpoints, creating various channels for communication. “We get many interesting enquiries through our newly designed website. Through one of these enquiries, Rahul is now engaged with a viscose mill in China and probably we will start importing viscose from the country soon,” adds Pranav.
The company is a nominated supplier to the fast fashion chain H&M for which it is the only gold supplier in India for knitted fabric. Mercury is mostly working with European buyers due to their sourcing patterns and organized way of doing work. “Since European buyers’ volumes are lesser than US counterparts, they can easily be handled in India. Also, our setup is more serviced towards the European market as they are more involved in sourcing down to the yarn level as well,” maintains Rahul.
The three points of success for the company have been consistent quality, competitive pricing and on-point delivery that set it apart from its competitors in the market. “We are a truly global setup! We have taken the strength of many companies around the world and incorporated it in our departments. It’s not about competitive pricing within the country but at an international level,” declares Rahul. Apart from this, the company thinks ahead in terms of growth potentials in new fibres and fabrics. The company foresees demands in finer gauges of fabrics which is currently seen in the international market. Also, to be at par with international buyers, the company has embarked on mission ‘Target Zero’ to be a zero liquid discharge setup by 2017 and attainment of zero carbon emissions by 2019.
