Patagonia, US-based well-known fashion brand, has sourced nearly 30,000 metres of khadi denim fabric worth Rs. 1.08 crore for its apparels from India.
Patagonia carried out a strict assessment of various aspects of manufacturing khadi denim such as spinning, weaving, carding, dyeing, wage payments, age verification of workers, etc., at a khadi-making institution in Gondal of Rajkot through a global third-party assessor before placing the order.
The purchase of khadi denim by Patagonia has created additional 1.80 lakh man hours, i.e., 27,720 man days of work for khadi artisans. The order was placed in October 2020 and the same was executed in 12 months’ time as per the schedule, i.e., in October 2021.
It is pertinent to mention here that this new initiative of KVIC is not only creating extra man hours for khadi artisans of Gujarat, but is also fulfilling the Prime Minister’s dream of ‘local to global.’
It is following an agreement between Khadi and Village Industries Commission (KVIC) and textile giant Arvind Mills, Ahmedabad to trade Khadi denim products across the world.
As per the official press release of KVIC, in July 2017, the KVIC had signed an agreement with Arvind mills Limited to trade khadi denim products around the world. Since then, Arvind Mills has been purchasing a large quantity of khadi denim fabric every year from KVIC-certified khadi institutions of Gujarat.
“Khadi denim is the only handcrafted denim fabric in the world which has gained wide popularity in the country and abroad. Khadi denim is increasingly being used by leading fashion brands owing to the superior quality, comfort, organic and eco-friendly qualities of the fabric,” said Vinai Kumar Saxena, Chairman, KVIC.
Bharat Tex Special Report 2026 
