EARTHDAY.org is relaunching its brand store with a new sustainable manufacturing partner, Teemill.
Each garment is made from certified organic cotton in a factory powered by renewable energy and printed to order using low waste technology to ensure there is not an excess. Additionally, each product is shipped using packaging made from plants, not plastic.
Once a customer is finished with an item, they can send it back to be recycled into new clothing once again.
EARTHDAY.org’s mission is to diversify, educate and activate the environmental movement worldwide.It is the world’s largest recruiter to the environmental movement, working with more than 150,000 partners in nearly 192 countries to build environmental democracy.
In a statement, it said that the products start with organic cotton grown in the North of India, where the monsoons fill reservoirs that supply almost all the water needed.
Organic farming encourages biodiversity and leads to the extra soft feel of our products. Modern production uses lower impact inks, software, machinery and automation technologies and the labour force is SA8000 certified. The factories use renewable energy and shipping is plastic-free.
Earth Day is the introduction for many to the environmental movement.
Cleanups, rallies and events invite everyone to become lifelong environmentalists — and this works. Stories abound of young children attending cleanups and growing up to become climate leaders in their communities.
That’s why EARTHDAY.ORG has launched the Fashion for the Earth campaign.
The fast fashion industry has completely revolutionised fashion, but not for the better. Behind many pieces of fast fashion clothing, there is a destructive industry stripping the Earth of its limited resources and placing a devastating toll on the labour force working in garment factories.
Tremendous amounts of waste characterise this industry, as we send approximately 40 million tonnes of textiles to landfills or to be incinerated every year. In total, the fashion industry is responsible for over 8 per cent of total greenhouse gas emissions.
