H&M, the Swedish multinational fast fashion retailer, has announced its sustainability goals. The fashion brand has decided to use only recycled or other sustainably sourced materials in all its products by 2030. In 2016, this share was 26 per cent.
The fashion company gradually takes steps towards this goal and its vision to become fully circular. It is globally the biggest user of cotton certified by the Better Cotton Initiative. It is also one of the biggest users of organic cotton, responsibly sourced cotton, recycled polyester and Tencel Lyocell. H&M used recycled polyester equivalent to more than 180 million PET bottles in 2016.
To push the development forward, collaborations based on science is important. And the fashipon retail brand has therefore initiated a research project with the Ellen MacArthur Foundation and the Stockholm Resilience Centre at Stockholm University to find out how a circular system for producing and using textiles, which is less dependent on scarce natural resources, would look like.
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The Group has also stepped up its ambitions when it comes to recycling and reuse, and announced a new goal closely connected to its circular approach – to annually collect at least 25,000 tonnes of textiles in its stores by 2020. In total, 39,000 tonnes of textiles was collected since the start of the Garment Collecting initiative in 2013.
