Unifi, Inc.’s flagship brand of recycled fibers, made from recycled materials, including plastic bottles, REPREVE has announced Detroit Lions as their new promoters. This collaboration makes the Lions the first NFL team to join REPREVE’s #TurnItGreen movement, an initiative that supports stadium-based recycling efforts and a consumer education campaign to “Make the Smart Throw,” encouraging fans to toss their bottles into recycling bins instead of trash cans. The Lions and REPREVE will kick off #TurnItGreen efforts with a training camp takeover at Ford Field. During practice, the Lions quarterbacks will forgo the traditional red jerseys for REPREVE green jerseys, each made from 21 recycled plastic bottles. Attending fans will receive REPREVE-based #TurnItGreen fan towels made from three recycled bottles along with other REPREVE-based items, including t-shirts. REPREVE and the Lions are calling on fans to help the team reach its target 100 per cent recycling rate throughout the 2014 season.
