Wrogn, India’s leading youth fashion and apparel brand for men co-created by Virat Kohli, announced the launch of a limited-edition capsule in collaboration with the Virat Kohli Foundation.
This collaboration is a monumental moment as it brings together three celebrities Virat Kohli, Cricketer; Karan Johar, Filmmaker and Badshah, Rapper.
Together, they have created an initiative that blends fashion and philanthropy to support sports welfare and animal welfare through the Virat Kohli Foundation. The proceeds from this collection will be donated to the causes supported by the foundation.
The collection is designed by Karan Johar and Badshah and features a range of gender-neutral, trendy, and edgy designs inspired by their signature styles and also incorporates elements from the work done at the Virat Kohli Foundation.
Virat Kohli, founder of the Virat Kohli Foundation, said, “This collaboration is a testament to the power of coming together for a greater cause and is set to make a significant impact in the lives of those who need it most. We aim to increase awareness and generate funds for the causes that we are deeply passionate about.”
Vikram Reddy, Co-founder and COO of Universal Sportsbiz, the parent company of Wrogn said, “This collection is a testament to our commitment to social responsibility and giving back to the community. We hope that this collaboration will not only raise funds and awareness for various causes but also inspire a positive change in society.”
