Liva has successfully concluded yet another Buyer Seller Meet (BSM) at its LAPF Studio in Tirupur in association with Tiruppur Exporters’ Association (TEA).
A 10-day meet showcased more than 150 innovations done by esteemed LAPF partners.
LIVA Accredited Partner Forum (LAPF) is a consortium of world class spinners, weavers, knitters and processors committed towards quality and innovations using fibres from Birla Cellulose.
The community works together to meet the global standards, scale and capabilities.
Partners from across 35 textile hubs such as Erode, Tirupur, New Delhi, Ichalkaranji, Nagpur, Mumbai, Surat and Ahmedabad participated in the meet. Happy with the response, requests for another meet have already started coming in.
Sourcing professionals and designers representing Tom Tailor, Marc O’Polo, Redefined & OVS Sourcing, Eastman Exports, Greetings Knitwear, Best Cotton Mills, Esstee Exports and others attended this meet. Sampling has been initiated for the requirements placed.
This was the first innovation meet post lockdown at the LAPF Studio – the first one being in Jaipur – and the Studio took all safety measures such as temperature check, frequent sanitisation and social distancing during the meet.
Visiting buyers had pre-booked their appointments to maintain social distancing which enabled the hosts to pay exclusive attention to each of the visiting customers.
Liva’s recently launched antimicrobial viscose fibre-based fabrics received an overwhelming response at the BSM.
The concept of injecting an antimicrobial agent at the fibre manufacturing stage, making the antimicrobial effectiveness an integral part of the fabric, was also appreciated well. Eco-friendly, sustainable fabrics made using Liva Reviva and Livaeco apart from collections made with Birla Excel, Birla Modal, Birla Viscose and Spunshades by Birla Cellulose also attracted buyers.
“There has been a rise in the demand for sourcing quality and sustainable products and LAPF Studio will continue to play the role of an enabler and give our partners the platform they require to grow their business,” said Rajeev Gopal, Group Executive President and Global Chief Sales and Marketing Officer, Pulp and Fibre Business, Aditya Birla Group.
“At TEA, we always work towards buyer engagement and we find LAPF BMS as one of the best engagement platforms. These meets surely generate enquiries and help in the business growth of Tirupur cluster,” said T. R. Vijayakumar General Secretary, TEA.
