Showcasing India’s selected and curated merchandise, ExpoBazaar, a digital business-to-business platform established by India Expo Mart Limited (IEML), is all set to launch officially on 30 March during the India Handicraft and Gift Fair (IHGF) Delhi Fair.
ExpoBazaar is a digital business-to-business platform that connects global wholesale buyers with hand-curated items manufactured in India by skilled artisans, producers and craftsmen.
The platform now spans over 15 product categories across the home, apparel, hospitality and wellness segments. It will be available for the North American region following its launch.
IEML has a large network of exporters and accessibility to national and international markets, and this platform will empower the country’s craftspeople to become self-sufficient.
The e-marketplace enables global independent retailers to not only acquire specialised crafts from a specific state, segment or neighbourhood, but also learn about the evolution of intricate crafts.
ExpoBazaar enables Indian businesses to showcase these crafts by creating a seller account on sell.expobazaar.in.
In a statement, Rakesh Kumar, Co-founder, ExpoBazaar, who is also the Chairman of India Expo Mart and DG, EPCH, informed “Through our worldwide digital platform, we are committed to encouraging first-generation entrepreneurs to start and expand enterprises, owing to the simplicity of conducting business online and the lower investment required for online firms compared to bricks-and-mortar businesses. Additionally, we want to ensure that India’s traditional and skilled crafts are not lost in the haste of commercialisation.”
Dileep Baid, Co-founder, ExpoBazaar said, “Collaborating with seller partners, ExpoBazaar provides product training and encourages artisans to create intricate designs harbouring the soul of India. “We work with craftspeople at the ground level to understand their needs and to create a healthy and happy work environment for them. They are the product visionaries who make it possible for our seller partners to grow and expand globally.”
