Urban Revivo (UR), the top Chinese fast fashion retailer, has deployed Centric Software’s Product Lifecycle Management (PLM) solution.
The brand has now become the 26th customer of the software giant in China.
Centric’s PLM solution will help UR in achieving its strategic and operational digital transformational goals.
“We want to build up the product merchandising and design platform as the cornerstone of our PLM system. The next objective is to create standard processes in our database. Using tracking information, we plan to improve the efficiency of merchandising and design,” says Li Ri Mei, Senior Buying Director, UR.
The investment in the PLM solution will also provide a thrust to the company’s aim of having 400 stores worldwide by 2020 as it’ll streamline various processes.
UR states that it was missing an effective information management platform to integrate design and planning information from individual team members.
“By installing Centric Software, we will now ensure data accuracy and transparency to get everyone in our company on the same page,” it adds.
Furthermore, the Centric PLM will allow UR to reduce the time taken in R&D. The fast fashion retailer can now define and standardise all the aspects of the R&D process and data collection activities with the software.
Centric PLM will also assist UR in an effective merchandise management. The standardised process and planning calendar modules are said to improve the company’s overall efficiency.
The deployment of the technology will further help UR to respond quickly to market needs in order to manage the colour, material and style of designs.
