Hong Kong Fashion Week expects 1,200 exhibitors

Biggest in Asia and the second largest garment and fashion exhibition in the world, the 23rd edition of HKTDC Hong Kong Fashion Week for Spring/Summer (FWSS) is going to take place at the Hong Kong Convention and Exhibition Centre from July 4 to 7.

While the previous edition drew 16,000 buyers from 65 countries and regions, the organisers expect to see around 1,200 worldwide exhibitors this time.

Apparel Export Promotion Council (AEPC) will be participating at the event, setting up 30 booths at the India pavilion.

Set on the theme of Neon Garden, the event will witness a series of fashion house shows and runway parades, to reinforce Hong Kong’s position as Asian fashion trendsetter.

HKTDC offers business matching services, networking receptions, seminars and buyer forums during fair to provide a perfect platform for industry players to exchange market intelligence and explore new business opportunities. WGSN and Fashion Snoops are invited to talk about market trend. The Small-Order Zone is available for buyers sourcing from 5 to 1,000 pieces. Qualified exhibitors are awarded a “Green Solution Suppliers” insignia on their booth fascia to address the growing demand on eco-friendly apparel.

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Emporium de Mode in FWSS is a dedicated premium section dedicated to promote elegant fashion brands, while the Fashion Gallery is an ideal platform to display brand labels and high fashion. Similarly, the International Fashion Designers’ Showcase features unique designer brands for potential clients. Under the four major categories of apparel, upstream supplies, fashion accessories and technology and business matching, zoning will be fine-tuned to footwear, leggings & socks, eyewear, hair accessories & headwear, belts and ties and embroidery and sewing supplies to offer one stop platform to best catering buyers’ demand. Other popular zones will return with splendour, including activewear and sportswear, intimate and swim wear, children’s wear, men in style, denim arcade and fabrics & yarn.

Australia’s David Jones, Brazil’s Malwee Malhas, Czech Republic’s Linia sro, France’s Groupe Auchhan, India’s ITC Limited, Japan’s Takashimaya, Russia’s OOO Forwad tm Baon, Singapore’s Zalora and the Chinese Mainlan’s amazon.cn and JD.COM are some of the main buyers, who often visit the show.