The Fashion Entrepreneur Fund (FEF), backed by Bollywood actors Akshay Kumar and Karan Johar alongside a consortium of investors and industry leaders, has opened registrations for the second season of Pitch To Get Rich, India’s first fashion-focused business reality show. The initiative will offer a Rs. 100 crore (US $10.59 million) investment pool to support promising fashion businesses across the country.
The newly announced funding commitment represents a 150% increase over the first season, positioning the programme among the largest funding platforms available to emerging fashion entrepreneurs in India. In addition to capital, participating founders will gain access to mentorship, strategic guidance, industry networks and long-term business support aimed at accelerating business growth.
According to FEF, several brands that participated in the inaugural season, including Love Kiki, Banana Club and DMO Dot, have since achieved significant business milestones following their association with the platform.
Commenting on the launch, Akshay Kumar, Promoter and Investor at Fashion Entrepreneur Fund, stated that Indian fashion entrepreneurs possess the talent and ambition to build globally competitive brands. He said the Pitch To Get Rich platform was designed to provide founders with access to capital, mentorship and business support required to scale their ventures, adding that the Rs. 100 crore (US $10.59 million) commitment reflects an investment in the future of India’s fashion industry.
Vagish Pathak, Chairman of Fashion Entrepreneur Fund, and Sanjay Nigam, Founder of Fashion Entrepreneur Fund, said India’s fashion industry is valued at more than Rs. 10 lakh crore (US $105 billion), yet many emerging brands continue to face challenges in accessing capital, mentorship and growth opportunities. They noted that the first season demonstrated the transformative impact of providing promising founders with the right support and resources.
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