Gaurav Gupta will be returning to the runway as The Lakmé Absolute Grand Finale Designer at the joining FDCI x Lakmé Fashion Week season this year.
The brand’s purpose this time around is all about “embracing change and stepping out of our comfort zones and redefining life as we know it.”
Titled #DefineToRedefine, the collection aims to change the concept of a runway finale by introducing a design interpretation that took birth in the ocean.
Made entirely using upcycled ocean plastic, the finale collection will witness Gaurav create magic as he takes Lakmé’s beauty statement of #DefineToRedefine to the next level with Kareena Kapoor Khan as the showstopper.
Through this collection, Gaurav aims to minimise carbon emissions and help alleviate the worsening climate change.
Made with precision, he has used fabrics created with wrappers of crisps and biscuits, plastic bottles and other daily consumables that have been excavated from oceans & landfills and employed to create a chunk of the collection.
Commenting upon the association, Gaurav Gupta said, “I am excited to showcase our interpretation of #DefineToRedefine on the runway for the Lakmé Absolute Grand Finale and make sustainability sexy. Working with Lakmé Fashion Week is always a thrilling experience and having Kareena Kapoor Khan be my muse makes it even more special. This year, more than ever, you can expect The Lakmé Absolute Grand Finale to redefine boundaries in fashion and beauty.”
Gaurav’s latest collection includes pieces from couture, demi-couture and ready to wear, as new glamour makes its debut questioning what is casual and what is over the top.
Digital renditions and fabric research emulate a new aesthetic, drawing elements from the incessant aquatic life, coral, jellyfish and fantasy creatures.
“As trendsetters, we at Lakmé are excited about this year’s finale and to join forces with Gaurav who has such an edgy design sensibility, perfectly in line with our trend call out this season – #DefineToRedefine. Tapping the look of the future and keeping in mind our newest offering, the theme for Lakmé Fashion Week 2021 is ‘Define to Redefine’, a concept that celebrates the spirit of neoterics, the ability to fundamentally redefine the way things are seen and done. Taking inspiration from this spirit of redefinition, ace designer Gaurav Gupta’s collection will put a spin on redefining the way people look at fashion and couture as we know it by designing a collection made from ocean plastic waste,” Sumati Mattu, Head of Innovations, at Lakmé said.