The Fashion Design Council of India, FDCI, has announced Lotus Make-up as its title sponsor for the India Fashion Week’s Spring Summer 2019 edition which is all set to take place from October 10 to 13, at the Jawaharlal Nehru Stadium in the capital.
The fashion week has been rechristened as the Lotus Make-Up India Fashion Week Spring Summer 2019, LMIFW SS’19, keeping in line with the new partnership. Recently, it was also announced that the runway shows will now take place for four instead of five days as an addition of two days was done to conduct a B2C event where all consumers can buy designers’ and brands’ creations on the go.
Nitin Passi, Director of Lotus Herbals Pvt. Ltd. said, “We are delighted to be the presenting partner of Lotus Make -Up India Fashion Week organised by FDCI, the destination of top designers who take style beyond perceived boundaries. We are looking forward to a great association ahead with a perfect blend of Fashion & Make-up setting the stage for future consumer trends in the industry.”
President FDCI, Sunil Sethi said, “Lotus is a leading brand in make-up and skincare and what makes this partnership exceedingly synonymous is that it is a homegrown brand with indigenous offerings, which are rooted in India just like our constant
endeavours to celebrate the innate Indian-ness in our design sphere. We are delighted with the collaboration as it will open the floodgates to meaningful synergies.”
He further added that, “Nexa will once again be on board as our associate sponsor laying the foundation of a firm ground for a fashion week of this magnitude to take place.”
Lotus Make-up is the make-up brand of Lotus Herbals Pvt. Ltd., one of India’s leading beauty companies. The parent company, Lotus Herbals Pvt. Ltd. is a multi-brand, multi-channel, multi-geography beauty corporation. With an offering of more than 700 beauty products, its India’s home grown International beauty brand with its retail base in more than 20 countries.
