Four years in business, Nicobar today is 11 stores strong. Spread across the country in 5 cities – Delhi/NCR, Mumbai, Bengaluru, Chennai and Hyderabad, the brand also has a strong e-commerce presence.

Industry’s take on AEPC’s statement that the country’s apparel exports will expand by about 40 per cent this fiscal...

Despite all the challenges, Indian companies have been consistently making efforts to grab a share in the Vietnamese market.

From quirky prints to minimal aesthetics, comfy lounge-worthy pieces and coordinated sets, Resort 2021 opens up a world of options for consumers looking at spending wisely.

Not all businesses had to bear the brunt of the pandemic; some could manage to beat the crisis and earn profit. Just like three Kolkata-based leading intimatewear companies!

In a market flooded with womenswear labels that play safe and look alike, Jenjum Gadi’s eponymous label is breaking the stereotype by catering to men and highlighting a hidden gem of a region within his designs.

A talk with Lorraine Cuthbert, Head – Lingerie and SleepWear, Westside, about the demands that are dictating the intimate/loungewear industry and how the MBO’s private label Wunderlove is setting the bar high with rapid adaptation of these trends.

For years, streetwear category had been dominated by the US, UK and Japanese brands, and it is only now that it has found its place in the Indian market. However, India in the streetwear space right now is what the US was in the ’80s – a harmonious mosaic of clashing subcultures right from disco to hip-hop.

Gone are the days when athleisure was only about comfort. Today, brands are answering varied calls of the consumers and incorporating technology and innovation to make their portfolio efficient, affordable, and lifestyle friendly.