Global transportation and logistics SaaS provider, WebXpress, has installed the platform, LogiCloud, for Bestseller India, a family-owned fashion company.
The international firm, Bestseller India, owns popular brands like Jack & Jones, Vero Moda, Only, Selected and more. LogiCloud is a supply chain visibility platform helping retailers and manufacturers connect with more than 150 logistics companies, and all supply chain aspects, from inbound, distribution and omnichannel deliveries.
Implementation of LogiCloud will allow Bestseller India’s 200 EBOs (Exclusive Brand Outlets), 1,500 SIS (Store in Store) outlets and around 40 franchises to stay connected through a common platform.
The company offers premium brands, with only 6 to 8 weeks of shelf life for the products, thereby prioritising speed within the business. Simultaneous product availability at different locations, while retaining the premium experience, helps enhance brand equity.
These key functions of the supply chain team are achieved by collaborations with multiple logistics partners to reach customers across the country. The challenge, however, is to allow partners access real-time information and ensure presence of any delays, allowing supply chain team to react swiftly.
LogiCloud helps Bestseller simplify processes throughout the entire supply chain like booking, partner allocation, tracking and freight audits. This enables the company in establishing control over its supply chain and reducing information delays by more than 20 per cent.
Apurva Mankad, founder and CEO at WebXpress, commented on the collaboration and said, “We treasure our association with Bestseller greatly. This has been a partnership which allowed us to digitally transform the entire supply chain spanning 800 locations. We have shown that even smallest logistics company can be digitally connected to a large company. We are hopeful that the LogiCloud platform would help connect all the stakeholders in the supply chain and lead to greater efficiencies.”
Ranjan Sharma, CIO and head of supply chain management at Bestseller, also added, “Involving multiple logistics partners is a must in our business but bringing them all into one system was a challenge. Monitoring them and ensuring seamless supply chain visibility leads to optimisation of our processes. We did not just want to bring a partner with technical knowledge, but a partner who could bring in expertise and ground level knowledge. The idea was to learn and evolve through the process together. LogiCloud fits that bill perfectly, with their intricate knowledge of the industry.”
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