Men’s fashion label Damensch has teamed up with Bettercommerce, a leading e-commerce technology provider based in London, to fortify its digital presence and elevate the overall shopping experience for its customers. Through this collaboration, Damensch seeks to harness Bettercommerce’s capabilities to establish a flexible e-commerce platform, driving its online expansion.
Gaurav Pushkar, co-founder of Damensch, expressed in a statement, “For any direct-to-consumer (D2C) company, technology should serve as an enabler and a support function. We believe that Bettercommerce is the ideal partner to grow alongside our business without allowing technology to become our primary focus.”
Vikram Saxena, CEO of Bettercommerce, remarked, “We are confident in the potential for exponential growth in the India D2C space. Bettercommerce aims to provide a modern commerce stack to ambitious retailers seeking to scale their brand revenue and offer an alternative to traditional companies.”
Bettercommerce offers a range of solutions, including e-commerce and analytics. Notably, brands and retailers such as Forever Unique and Sunnamusk London are already among its clientele.
