Netcore Cloud, a leading global MarTech and customer experience company, has announced its partnership with Fabindia, India’s premier consumer lifestyle platform. This collaboration aims to enhance customer insights and transform interactions that Fabindia has with its customers on digital channels using Netcore’s GenAI-powered solutions.
The capabilities of Netcore Cloud allow brands to combine information from all online and offline interactions, such as texting, mobile apps, and websites, to generate a single consumer profile. These systems provide individualised campaign delivery at the right moment, automate workflows, and analyse client behaviour at every stage of the conversion path. With the support of machine learning and data analysis, this method removes uncertainty from client interactions. Fabindias will be able to modify AI algorithms for different circumstances using Netcore’s AI-powered recommendation engine, allowing them to provide product recommendations to customers at different points in the buying process.
Group CEO of Netcore Cloud, Kalpit Jain, commented on the partnership, “Our goal has always been to work alongside B2C brands to create exceptional digital experiences. We are committed to revolutionising how our clients’ marketing and product teams engage with their customers.”
Arun Naikar, Chief of Ecommerce at Fabindia said, “At Fabindia, our commitment to offering superior digital experiences that truly impact our customers is paramount. This is why we’ve chosen Netcore Cloud, renowned for its specialisation in creating impactful and hyper-personalised digital engagements.”