To enhance its digital presence for providing a better customer experience (CX), multinational retail conglomerate, Landmark Group is planning to utilise technology including machine learning, artificial intelligence and data analytics. The company uses technology across its channels to integrate across major marketplaces, aggregators, and its own offline stores.
With its brands Lifestyle, Max, Homecentre, and Spar, Landmark Group has a strong presence in India.
Vikram Idnani, chief information officer of the company believes that as there is a big shift in consumer behavior post-pandemic and more purchases were made online, the company has also paid more attention to its online channels as compared to offline channels. Today, no retail business can survive without being present on both channels.
Leading business daily, The Economic times quoted Vikram saying that the company is re-architecting its data platform to a single platform to understand the propensity and consumer shopping behaviour. It uses data analytics to offer a better-personalised experience for consumers.
The company is looking to re-architect its transportation platform to a single platform to provide logistics to all its retail formats. With this, the company hopes to leverage its economies of scale and deliver products faster to its consumers.
