UK-based lingerie brand Bluebella has set its eye on expansion in the US market for which it is hiring experienced staff to head the growth procedures there. The award winning night wear brand has appointed Richard Sims as its new Chairman and Eva Pascoe as Non-Executive Director.
The new Chairman was earlier associated with Arcadia (in 2001) and was also responsible for other major startups like children wear label Polarn O.Pyret and womenswear brand Mint Velvet.
While Pascoe has more than 20 years of experience in e-commerce indutry as former Managing Director of Topshop Online and as partner in The Retail Practice, where she is a consultant to blue chip clients, looking to expand their online presence.
Emily Bendell, Founder and CEO, Bluebella, highlighted “I have been working with Richard and Eva for some time now and they bring a unique and incredibly valuable breadth of knowledge and expertise to the business. I am delighted they are now joining our board.”
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Bluebella is all set to launch in the US this autumn at key retailers: Nordstrom and Bare Necessities, and direct to customers via a dedicated US e-commerce site.
