Berrylush, which is one of the leading D2C fashion brands in India, has entered the offline market with the launch of its first bricks-and-mortar store at the Gaur City Mall in Greater Noida.
The D2C fashion brand, with this launch, plans to take the store count to 30 in the next 2 years. The offline stores will be located in metropolitan cities starting with the Delhi-NCR region.
“This is the beginning of our expansion plan in India that will make us reach every nook and corner of the country. As we have maintained a strategic relation with Myntra, their expertise has helped us to position our brand virtually and increase our customer base exponentially,” said Alok Paul, Founder, Berrylush.
He further added that following an omnichannel strategy and making presence through physical stores will surely generate value for consumers and make their shopping experience seamless and well-structured.
“Berrylush has been growing at an exponential rate of 110 percent since inception and continues to enjoy excellent fashion appeal amongst shoppers in India. Catering to a wide range of options, the brand envisions to become the globally recognised fashion brand that every fashion enthusiast will resonate with,” said Anusha Chandrashekhar, Co-founder, Berrylush.
