Siyaram’s men’s occasion wear brand, Devo, has opened its second brick-and-mortar store in New Delhi’s Pitampura area, just in time for the winter wedding season. The new store, located in one of the capital’s bustling neighborhoods, follows Devo’s successful debut launch in Lajpat Nagar last month.
Devo’s stores offer a diverse range of men’s festive wear, focusing on traditional Indian styles like sherwanis, kurta sets, and bandhgalas, alongside Western options such as suits. The Pitampura store aims to bring Devo’s exclusive collection of style and elegance closer to its growing customer base.
Gaurav Poddar, Executive Director of Siyaram’s, expressed his excitement for the new launch, stating that the new store is a step toward making Devo and its creations more accessible and highlighting the growing demand for the men’s occasion wear from the company.