Men’s and women’s apparel brand Beverly Hills Polo Club has launched a new shop in shop inside the Shoppers Stop store in Salt Lake, Kolkata. The polo inspired brand has also revamped its exclusive brand outlet in New Delhi’s Vasant Kunj.
“Presenting Beverly Hills Polo Club’s newly revamped store at DLF Promenade, Vasant Kunj,” announced Apparel Group India Private Limited on Linkedin, sharing photos of the reworked outlet. “Visit the store to shop your favourite styles from the latest collection!”
The Beverly Hills Polo Club store now has an open façade that showcases the label’s newest collections and promotions on a digital screen located on the right side. Men’s and women’s clothing lines from the company are offered for purchase in-store, and the outlet also has a section devoted to shoes.
With the establishment of its retail touch point in Shoppers Stop Salt Lake, Beverly Hills Polo Club increased the number of its India shops to five. The retail behemoth Apparel Group India Private Limited helped the brand open shops in Shoppers Stop stores in Chandigarh, Ahmedabad, Hyderabad, and Mumbai in the past. Shop in shops aid in introducing new customer demographics to a brand and boost its visibility.
