D2C fashion and lifestyle brand Bewakoof has stepped up the pace of its offline retail expansion, opening four new stores within a span of four weeks across key markets in India. The rapid rollout marks a shift in the company’s growth trajectory and highlights the increasing scalability of its physical retail strategy.
With the latest openings, Bewakoof’s brick-and-mortar presence has expanded to 22 stores nationwide. The new outlets are located in Raipur, Bengaluru, Delhi and Hubli, strengthening the brand’s footprint across North, South and Central India.
Commenting on the development in a LinkedIn post, Prabhkiran Singh, Founder and Chief Executive Officer of Bewakoof, said the company’s offline journey had evolved significantly over time. He noted that while the initial phase of physical expansion had been relatively measured, with nearly a year required to open the first 12 stores, the pace had since accelerated considerably. Singh added that this shift was driven not by changes to the offline model itself, but by a reassessment of long-standing assumptions around the scalability of physical retail.
The company said its recent momentum had been supported by three key factors: validated consumer demand, standardised retail playbooks, and streamlined operations across store layouts, hiring, supply chain management and pricing. As a result, Bewakoof’s physical stores are increasingly functioning as efficient distribution points and brand engagement centres, rather than traditional slow-moving retail formats.
The expansion reflects a broader trend in India’s D2C ecosystem, where digitally native brands are turning to offline retail to deepen customer reach, enhance brand experience and drive omnichannel growth. Bewakoof’s ability to launch approximately one store per week illustrates how physical retail, when supported by strong fundamentals and operational clarity, can scale both rapidly and strategically.
As the company continues to expand its offline presence, Bewakoof said it remains focused on building a stronger pan-India footprint while ensuring consistency in customer experience and operational efficiency. The recent wave of store openings signals a new phase of growth, positioning offline retail as a central pillar of the brand’s long-term expansion strategy.
