BIG HELLO, a fashion brand specialising in plus-sized clothing, has launched its 17th experiential store in Visakhapatnam. Located in prime areas of the city, the new store showcases stylish and high-quality fashion apparel and accessories for plus-sized men and women. It offers a range of ethnic and western wear, catering to various occasions such as casual, formal, and festive events, with frequent launches of new collections both online and in-store.
The Visakhapatnam outlet features vibrant interiors, interactive mannequin displays, and a dedicated lounge for customers to shop comfortably. This “Experience Store” concept reflects the brand’s lively spirit and commitment to providing a unique shopping experience. BIG HELLO, the first plus-size fashion brand in India, offers a wide range of sizes, ensuring that diverse body shapes and styles are accommodated.
Commenting on the launch, Vishnu Prasad, CEO & Founder of Absolute Brands and Retail Private Limited (ABRPL), stated, “We are thrilled to open our 17th store in Visakhapatnam. As India’s pioneering plus-size brand, we aim to celebrate every individual by providing fashionable, well-fitting clothing for all body types.”
With this launch, BIG HELLO now operates 18 stores across major cities, including Chennai, Bangalore, Hyderabad, and more. The brand plans to open 50 new stores in the coming year as part of its national expansion strategy, focusing on Southern India.