Citrus Clothing, a prominent menswear brand, has expanded its retail presence by opening three new experiential stores in Odisha. The company views Odisha as a key growth market and anticipates that these stores, located in Bhubaneswar, Puri, and Angul, will significantly expand its customer base in the state.
The new stores will offer personalised styling services with trained fashion consultants, exclusive in-store collections including limited-edition releases, and social media activations to create an engaging shopping experience.
Hitesh Jain, founder of Citrus Clothing, stated that the brand is about more than just fashion; it’s about creating a movement where men can express themselves through their clothing. These new stores, he added, bring this philosophy to life by making shopping a personalized and engaging experience. Jain also emphasized the brand’s connection with Odisha, stating that this expansion reflects their deep roots in the region.
Citrus Clothing was founded in 2000 by Hitesh Jain and his brothers, starting as a multi-brand outlet (MBO) with an initial investment of US $ 12,000 (Rs. 10,00,000) . The company currently reports a turnover of US $ 12 million (Rs. 100 crore).
