Decathlon partners with online fashion platform Myntra to expand its footprint across India. This collaboration will enable Decathlon to offer its premium range of sportswear, footwear, accessories, and more to Myntra’s extensive serviceable pin codes nationwide.
The partnership aims to leverage Myntra’s vast customer base and reach, particularly in Tier-2 and Tier-3 cities, to boost Decathlon’s sales and visibility. Highlighting the initiative, Sankar Chatterjee, CEO of Decathlon India, stated, “A crucial step in improving our e-commerce presence and expanding our audience is our strategic partnership with Myntra. We will be able to present our wide variety of sports and fitness products to millions of people thanks to Myntra’s robust network and loyal client base.”
Sharon Pais, Chief Business Officer at Myntra, commented, “Our dedication to encouraging an active lifestyle is strengthened by this partnership. Our goal is to increase everyone’s access to sports and fitness items by concentrating on developing areas.”
Decathlon’s dedicated store on Myntra will enjoy prominent placement during the launch period. The brand also plans to enhance engagement through targeted campaigns across social media platforms, ensuring a wider reach for its products.
