Reliance Retail Ventures Ltd. (RRVL) revealed a strategic collaboration with Ed-a-Mamma, the environmentally-conscious clothing brand established by Bollywood actress Alia Bhatt with the acquisition of a majority stake of 51 per cent, is set to transform the world of children’s fashion and maternity wear.
This partnership is not limited to fashion alone. There are plans in the pipeline for children’s storybooks and an animated series, indicating a broader commitment to inspiring the younger generation and promoting sustainable fashion choices.
The collaboration between Reliance Retail Ventures Ltd., and Ed-a-Mamma marks a pivotal moment in the world of children’s fashion, blending fashion and sustainability while offering a bright future for eco-conscious parents and their little ones.
With this collaboration, Ed-a-Mamma is poised to explore new horizons, including personal care and baby furniture, all while maintaining its core values of being child-friendly, parent-friendly, and environmentally conscious.
This partnership also signifies a significant step forward in promoting sustainable fashion for the younger generation Moreover Ed-a-Mamma is an over Rs. 150 crore brand as per the report Reliance Retail said that it aims to take the brand on a “dynamic” growth trajectory by closely collaborating with Bhatt. It also plans to leverage the management strength of its subsidiary—Reliance Brands—to spearhead the business, according to the statement.