Fabindia recently opened doors to an Experience Centre in Jaipur that will house its products and services across categories.
The Centre will have FabCafe, Tug Bug (a playing space), a wellness centre, an interior design studio and an alteration studio in addition to the other offerings.
Speaking at the launch, Fabindia, Managing Director, Viney Singh said, “We are delighted to open this Experience Centre in Jaipur as the city has a rich cultural significance. This format has been very well received in other cities and we look forward to making the same holistic experience – that extends from Fabcafe to Fabindia – available to our customers in Jaipur.”
He added “With online emerging as the new shopping trend, it is becoming increasingly difficult to bring customers to retail stores. We deliberated upon the best ways to do that and came up with the idea of an Experience Centre, where purchase can be transformed from being merely a transactional exchange to a more experiential and interactive experience.”
He also said “We thought of a space where a family could have a cafe and wellness experience while its kids played. Improvising on the idea, we launched the first Experience Centre in Gurgaon in 2017 and now the idea has been garnering laurels.”
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