A whopping demand in kids fashion category has helped India-based SoftBank-backed e-commerce giant Flipkart to note 100 per cent year-on-year growth in the segment. The majority of the demands were from Tier II and III towns of the country. This was stated by Flipkart Head of Fashion Rishi Vasudev.
The growth report has come after its arch-rival Amazon noted an overall 80 per cent year-on-year (Y-o-Y) growth in the year 2017 as compared to 2016. Amazon too reported a surge in demand from Tier II and III cities in India.
It was earlier predicted by the research firm RedSeer Consulting that customers from Tier II and III cities will be the major contributors to the growth of Amazon in 2017.
At least 51 per cent share of the online market in the kids fashion category is shared by the Flipkart, which claims itself as the leader in this category.
Further, the retailer has also signalled the launch of a private label for kids but did not divulge any details on the planned move.
Vasudev also revealed that southern Indian market is the largest market for Flipkart after north India. “We are also reporting good response from other markets as well,” he added.
The retailer has more than 2 lakh styles to offer to our customers as they are looking for a large selection and sizing options to choose from, apart from the convenience of easy returns if needed.
Around 200 brands including Gini & Jony, Barbie, Allen Solly Junior and Crocs among others are majorly sold by Flipkart. The e-retailer has and 4,000 sellers are associated with it.
Markedly, school uniforms and other products collectively make the kids’ fashion category in India worth Rs 49,000 crores. This the segment which the retailer would want to capitalise on in the future.