Flipkart, the leading e-commerce company, has strengthened its fashion portfolio with the launch of ‘The Indian Garage Company’ on its platform.
The youth fashion brand has strategically launched the ‘The Indian Garage Company X Surya Kumar Yadav’ collection, including over 2,500 styles across men’s casualwear, to cater to the growing need for fashionable and comfortable clothing.
Commenting on the launch, Abhishek Maloo, senior director at Flipkart Fashion in a statement said, “The Indian Garage Company X Surya Kumar Yadav collection effectively caters to the growing need for fashionable and comfortable clothing. We believe in being an accessible marketplace for all brands and sellers to solve the country’s growing fashion needs, and this launch is aligned with our vision.”
Anant Tanted, founder of ‘The Indian Garage Company’ added, “We are thrilled to unveil this collection on Flipkart, a fashion destination that understands the pulse of young shoppers, and their deep market penetration will help us provide the widest selection of casual wear to every fashion-seeker across India.”
The association expects to leverage cricketer Surya Kumar Yadav’s popularity among the youth and Flipkart’s strong customer base to boost sales.