Search giant Google has launched its own shopping aggregator service in India, wherein it will show products from online retailers including Flipkart, Amazon, Shopclues, Snapdeal, Club Factory and Shein, in both Hindi and English.
The new ‘shopping’ tab on the search engine will allow shoppers to browse deals and filter through offers, review prices from multiple merchants and find the products they are looking for, using its home page. The firm will make revenue from shopping through advertising costs for merchants.
“The are 40 million Indians coming online every year. In India, there are a total of 450 million internet users right now. However, only one third of these have ever shopped online, and this includes all types of purchases, including tickets, hotel bookings, retails. When it comes to actual retail, the figure is even smaller. We want to open up the ecosystem and help bring more users online. We are using machine learning to fine-tune the experience. As you use the service more and more, it will show the categories most relevant to you.” – Surojit Chatterjee, Vice President – Product Management, Google
Google informed that it is not charging websites anything extra in order to show their inventory in the Shopping tab. It will also be integrated with Google Lens, which allows the user to take a photo of the product, and then the system searches for a similar product online.