
HRX, the fitness brand created by Hrithik Roshan in collaboration with Exceed Entertainment, has promoted Ajay Singh to the role of Head of Business and Marketing. In his new role, Singh will oversee the marketing and business divisions to further bolster HRX’s presence in the country’s fitness market.
Afsar Zaidi, co-founder and CEO of HRX, commented on the appointment, stating, “Ajay’s dedication, passion, and deep industry knowledge make him an ideal choice for the position of Business Head. We are confident that under Ajay’s leadership, HRX will continue to excel and set new standards in the fitness industry.”
Ajay Singh remarked, “I am pleased and thrilled to lead HRX in its mission to motivate and empower individuals to lead dynamic and fulfilling lives. With our exceptional team, we look onward to reaching new milestones and solidifying HRX’s status as one of the leading fitness brands in the country.”
Singh is an experienced professional with a strong track record and broad industry experience. He has played a key role in expanding the brand through strategic collaborations, such as HRX by Eatfit, HRX Gyms with Cult Fit, HRX Café, etc.