Famous fashion designer Sabyasachi Mukherjee has apologised following backlash over collaboration with fast fashion brand H&M.
He recently sold his collection in partnership with leading clothing retailer H&M. ‘Wanderlust’ was the name of the collection, which honoured and reflected Indian origin with flowery designs and mint colours on texture-rich apparels.
The designer was trolled on social media and faced criticism because the website crashed shortly after the apparel line was launched, and most of the items were sold out.
“When H&M first came to me with the idea of the collaboration, I was very excited that I could finally reach out to the massive Sabyasachi tribe worldwide, even if it was just this once. The entire motive behind this collaboration was wish-fulfillment, for me. It’s why I designed an extensive range so everyone could get something. Keeping that in mind, we produced in abundance. I was very clear and firm that there would be no VIP previews and no exceptions – everybody would access the collection in a democratic manner,” a part of his apology on Instagram read.
“It’s one of those things that even with the best forecasting, the best data team, the best supply chain and best logistics, you just cannot anticipate. I know a lot of people are disappointed, and I profoundly apologise for it. I’m sure I will be able to create a future business model that will address this need,” he added.