Flatheads, the Bengaluru-based leading D2C (direct-to-customer) online brand, has raised US $ 1 million in pre-series A round from We Founder Circle, Dexter Angels, Gaurav Kapur (TV presenter and founder, Oaktree Sports), Sahil Barua (Co-founder, Delhivery) and Radhika Ghai (Co-founder, ShopClues).
Flatheads is known for all-daywear casual sneakers, backpacks and also offers tees and socks. It is known for using bamboo fibre.
Including the current round, Flatheads has raised a total of US $ 1.5 million since its inception. The brand plans to utilise funds for international expansion and product differentiation in the market.
Utkarsh Biradar, Co-founder and CEO Flatheads, said, “The pandemic has accelerated the adoption of online D2C brands. With the current fundraise, we aim to establish Flatheads as a lifestyle brand made in India for the world – by building the brand identity, expanding our presence internationally and investing in product differentiation.”