Domestic fashion firms in Vietnam have been facing a tough market competition post the arrival of global brands such as Mango, Zara and H&M.
Dang Phuong Dung, Deputy Chair of Vietnam Textile & Apparel Association (VITAS) reportedly said that presence of these foreign brands in the country would push local retailers to invest more in ‘branding’.
Viet Tien, Nha Be, An Phuoc and Garment 10 are among the major fashion labels in Vietnam.
Issues such as IP infringement and counterfeit products have forced Vietnamese companies not to pay much attention to the branding aspect. The arrival of global brands in the country has left no option for them, but to promote.
Increase in per capita income and demand have paved the way for global fashion brands to establish themselves in the country. Japanese fast-fashion label Uniqlo will also be opening its maiden store in Vietnam soon.
Vietnam has emerged as the most sought-after destination among global fashion labels for its skill in textile and garment production over the years.
Textile and garment exports from Vietnam increased by 11.3 per cent to US $ 14.58 billion in first six months of 2017. In fact in the January to October period, the exports fetched US $ 24.37 billion (approx.).
However, the country still has a long road to cover when it comes to branding and distribution.
According to a Vietnamese branding expert, the local companies need to change their strategy to survive in the home market. Currently, they are more focused on outsourcing.
Bharat Tex Special Report 2026 
