Eli Bitton – Israel’s fashion label – has partnered with India’s top luxury fashion retailer, Aza Fashions House, to expand their global presence.
The collaboration blends Eli Bitton’s craftsmanship with Aza’s designer wear expertise, promising diverse fashion offerings.
Eli Bitton’s COO and Fashion Designer, Yehuda Bitton, sees the partnership as a chance to reach more Indian and international fashion enthusiasts.
Describing the collaboration as a fusion of innovation and aesthetics, Yehuda commented, “Collaborating with Aza Fashions has been a remarkable journey that transcends mere aesthetics. It’s about weaving stories, emotions, and dreams into every thread, and together with Aza, we’ve crafted a symphony of style that resonates with the modern individual. We share an undying passion for innovation and aesthetics, and the collaboration represents an incredible opportunity for us to showcase our creations to a wider audience, while setting newer trends in fashion.”
It’s worth noting here that Aza, founded by Alka Nishar in 2005, is a leader in the Indian luxury wear segment with multiple stores in key cities such as Mumbai, Delhi, Hyderabad, and Kolkata, and offers an unrivaled selection of designer apparel and accessories.
Eli Bitton, known for women’s luxury apparel, launched its flagship store in New Delhi in December 2022, focusing on themes of femininity and modernity.
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