Jack & Jones enters a strategic partnership with Myntra’s M-Now service to offer 30-minute delivery on select menswear styles. The announcement is accompanied by a digital film showcasing the speed and convenience of the M-Now experience.
The brand takes this step ahead of Valentine’s Day with over 300 items including jeans, T-shirts, shorts, and trousers, available for this expedited delivery. This collaboration aims to eliminate the stress of last-minute shopping by providing customers with quick access to trendy apparel.
Ashish Shuka, Vice President of Customer Experience, Contact Centre & Supply Chain at Myntra, stated that the partnership reflects Myntra’s commitment to enhancing the shopping experience by combining speed, convenience, and premium fashion. He emphasised that the addition of Jack & Jones to M-Now empowers customers to access their preferred styles rapidly, ensuring they’re always prepared for any occasion.
Mrithyunjay Amblimath, COO of BESTSELLER India, expressed Jack & Jones’ commitment to expanding fashion accessibility. He believes M-Now’s expedited delivery has significant potential and could revolutionise fashion consumption as it expands to more cities. He considers the partnership with Myntra a demonstration of their dedication to innovation, convenience, and meeting evolving consumer expectations.
Myntra’s M-Now service is currently available in Bengaluru, offering a curated selection of fashion, beauty, accessories, and home products. Myntra plans to expand the service to include over 1 lakh styles in the coming months.
