Nandani Creation Limited, which operates the women’s ethnic wear brand Jaipur Kurti, has opened four stores in a single day as part of its Project 50 expansion plan. The new outlets are located at DT Mega Mall, Gurgaon; Jammu; Pacific Mall, Jaipur; and Rajouri Garden, Delhi.
Announced in September 2026, Project 50 aims to increase Jaipur Kurti’s retail network from 18 stores to 50 by 31 March 2027. The expansion plan includes investment in physical retail, product development, technology adoption, AI-led analytics and inventory management.
The company is also focusing on integrating its exclusive brand outlets with its direct-to-consumer (D2C) website and online marketplaces. The strategy is intended to improve customer reach and inventory utilisation as the retail network expands.
“Our objective is not simply to expand our retail footprint, but to build a scalable and integrated business that delivers stronger customer reach, better operating efficiency, and sustainable growth. As we move towards our target of 50 stores by March 2027, disciplined execution and long-term value creation will remain at the heart of our strategy,” said Anuj Mundhra, Chairman and Managing Director of Nandani Creation Limited
Jaipur Kurti operates through company-owned and franchise-operated stores, as well as departmental stores and shop-in-shop formats. Its retail partners include Shoppers Stop, Reliance Trends, Reliance Centro, Fashion Factory and Lulu Malls.
The brand also sells through online platforms such as Myntra, AJIO, Nykaa, Flipkart and Tata CLiQ, alongside its own website and mobile application. It has also entered quick commerce through Swiggy Instamart.
Founded in 2012, Nandani Creation Limited is a Jaipur-based, online-first fashion company offering women’s Indian wear under the brands Jaipur Kurti, Amaiva – By Jaipur Kurti, Jaipur Kurti Luxe, and Desi Fusion.
Nandani Creation Limited reported that its flagship brand, Jaipur Kurti, crossed Rs 100 crore in sales in calendar year 2025, recording 46% annual growth. The company reported EBITDA margins of approximately 7% for the nine-month period.
