With the festive season in full swing, retailers in India are looking to make the most of Diwali shopping with online sales.
This strategy seems to be paying off as a recent report suggests that the first week of the festive sale saw a 55 per cent y-o-y sales growth, with US $ 4.1 billion worth of goods sold across e-commerce platforms, as compared to US $ 2.7 billion last year.
It is obvious that the increase in sales stems from a surge of customers online. However, not all retailers are equipped to handle this surge online.
That is where FarEye comes in.
The logistics delivery SaaS platform is working with online retailers and fashion marketplaces to roll out new features and enhancement that will help them meet the festive demand.
FarEye will help retailers offer more flexibility to customers with self-service delivery slots, multiple payment options and deliveries at drop off points; quickly onboard new carriers to meet surge in demand; app-based training of freelance drivers to fulfil orders; improve contactless delivery capabilities; improve order-level visibility to customers by allowing single click calling and instant track & trace; improve personalisation according to customer preferences and, enable comprehensive end-to-end visibility in logistics.
Explaining how the integration of such features will help a brand grow and meet customer expectations, Dharmin Ved, CEO, 6th Street (Apparel Group), said “With the upcoming festival season, we expect orders to triple until the beginning of the year. This festive season will surpass the previous festival season of 2019, as most purchases by customers shifted from store to online platforms. The most important part of online shopping is not only the shopping platform but also the logistics methods that are provided to consumers. FarEye has helped us go above and beyond to deliver safely to our customers and have also enabled us to offer next day deliveries.”
Speaking on the new collaboration with several brands this festive season, Kushal Nahata, CEO & Co-founder, FarEye added, “Customers are increasingly shifting towards an omnichannel model. They want to engage with brands that understand their preferences and are able to establish a deeper connection with them – delivery expectations, payment preferences and lifestyle choices. In this scenario, brand experience is largely defined by its logistics journey. In an online-first world, logistics is the only actual touchpoint between the brand and its customer.”
