While retailers across the country rejoice the Government’s recent decision to initiate Unlock 1.0 plan, Retail Association of India (RAI)’s latest consumer sentiment survey doesn’t bring very satisfactory results for them.
According to the survey, 67 per cent of the 4,239 respondents expressed little or no excitement as far as shopping after the lockdown is concerned.
Thus, owing to the low consumer sentiment, consumers are likely to reduce their shopping expenditure.
RAI conducted the survey, titled ‘Unlocking Indian Consumer Sentiment Post Lockdown’, in association with LitmusWorld. It sought to comprehend the likely behaviour and shopping preferences of Indian consumers in the post-lockdown phase.
When it came to the willingness to go out and shop, 62 per cent of the surveyed shoppers shared they were planning to visit stores within the first 3 months after the lockdown, whereas 75 per cent of the respondents from Tier-2 and Tier-3 cities informed they would be up for in-store shopping.
While 78 per cent said they would decrease their shopping expenditure, only 6 per cent shared their spending would increase.
Also, the survey results underlined that 57 per cent respondents informed they would prefer minimal staff interaction, and 30 per cent expressed they would be interested in virtual trial rooms to enjoy a safer shopping experience.
